Thinking of starting a blog? Blogging is a wonderful thing to become involved in and can result in a number of great opportunities. Before you dive in, it’s well worth firstly getting a take a step back and contemplating several important matters.
Listen up. Starting your blog is fairly easy, but getting it right is a lot more difficult and there are lots of decisions to make along the way. Listed below are 12 things you need to know before you even set up a blog:
1. Self-Hosted WordPress Blog
You could be wondering about the best choice for how to start a blog. Would you produce a WordPress blog, or would a platform like Blogger suffice? Have you thought about such as SquareSpace or Wix?
I think, a self-hosted WordPress blog (ie. WordPress.org) is undoubtedly and away the best option.
There are many premiere factors behind this:
Firstly, a self-hosted WordPress blog provides you with complete ownership and power over all you do. There are millions of themes and plugins for WordPress, while it’s also great to know that nobody comes along a day and disassemble your blog mainly because it ‘breaks’ some form of rule. That’s a large issue with many platforms!
Once you have installed WordPress (it’s free and the majority of hosts let you set it up with just a couple of clicks), you are able to essentially do whatever you decide to like. You’ll should spend a certain amount of money on hosting and a domain name, but those may be gathered pretty cheaply.
2. Make a Brand
To construct a prosperous blog and be noticeable from the crowd, you have to work to make a distinctive brand. This simply means choose a very specific niche and endeavoring to create a brand that actually talks to your audience.
The thing that makes a brand name?
Well, it requires many different things such as the name, logo, visual imagery, the tone/personality of your own writing, the user experience, and so forth. Consider great bloggers like Seth Godin. You always know specifically what you’re getting when you visit his blog – and that’s what you must do, too.
To reach your goals, you must stand out from the crowd and confer with your audience. What’s your niche? What do you want to be referred to as? What’s the personality of your respective blog going to be? Will your blog be serious/funny/informative/detailed/factual, etc.?
3. Content is King
You may have the ideal looking blog on earth, however it doesn’t matter a jot when the content is crap!
To be successful and maintain people coming back for more (which can be surely what every blogger is looking for), your articles must be high quality and deliver on exactly what you’ve promised.
Make certain each post is well researched and it has a definite point. Allow it to be interesting to read through by injecting a little bit of your own personal personality into each post – or tell stories to take it alive.
Remember: content articles are king, so be sure it’s just like it are able to be!
4. Blog Regularly
Blogging regularly is very important. If you would like how to start a blog to have any kind of impact, you just cannot go weeks or months without making a post!
When you create your blog site, it’s easy for starters great intentions and boast regarding how you’re going to make a new post six times per week. But unless you’re superman/woman, the truth is that sticking with a schedule like this is entirely unrealistic.
To present yourself the best possible potential for success, be sensible regarding how often you’re going to post and set a schedule to fulfill that goal. You might like to prepare your site content upfront then use a post scheduler to post it in your blog on a given day.
5. Visual Content is Key
Visual content articles are becoming an ever-bigger section of the blogging world. I’m discussing videos, graphics, photos, infographics, etc.
Ensure each post you will make contains some type of visual content. It can help to bring your site alive and might greatly increase the amount of individuals who click right through to your blog site – especially from social networking.
Not just a graphic designer whizz kid? Don’t worry! Something like Canva is free and super simple to operate, or you could outsource it to your design professional.
6. Connect With Other Bloggers
It’s easy to understand other blogs as competitors, but you should actually look at them as your friends. Experience tells me that your success often depends upon connecting with many other bloggers and making yourself recognized to the real key players inside your niche.
Comment on their blogs and participate in the conversation. Share their posts on social websites. Make a relationship with them and acquire on the radar! Trust me, it’ll really help your odds of success.
7. You MUST Build an e-mail List
Imagine being able to send 500 individuals to your post within minutes, or having the capability to instantly send visitors to a deal you’re promoting as being an affiliate.
Once you have an email list, you will have the capacity to do all of this plus more!
You’ve probably heard the expression “the funds is within the list” – and i also can absolutely and categorically let you know that it’s the honest truth. If you’re starting a new blog, ensure you start building a message list from the first day.
8. Paying for Advertising
There are numerous great free ways to get visitors to your blog. You can work with SEO and obtain traffic from Google. It is possible to write guest posts for other blogs, or use social media marketing to share with you relevant content and get new followers.
But while free methods are wonderful, it’s also worth considering paid methods like Facebook advertising. Should you do it right, you can achieve your goals faster and quickly get in touch with new people.
A word of warning: Don’t throw a load of capital in the wall and hope it sticks! Set a little budget (e.g. $20) and test the water to determine if it really works.
9. Responsive Design is important
Those days are gone when many people browsed the internet on his or her computer. Nowadays, it’s all about smartphones and tablets.
If you’re planning to set up a fresh blog in 2017, please, please, PLEASE make sure it is responsive and simply viewable on cellular devices! It’ll make the viewing experience significantly better for your visitors, and it has certain SEO benefits, too.
10. Be Aware of Increasing Security Threats
When establishing a blog, it’s very important to take security seriously. Blogs are susceptible to hackers as well as other online threats, so it’s absolutely vital to take steps to guard your website whenever you can. Believe me, you don’t want the irritation of sorting out a hacked blog because it may be a complete and utter pain from the arse!
Firstly, be sure your blog site and plugins will always be updated and running the most recent versions. This includes the WordPress installation, your theme and each plugin.
Secondly, ensure you install a basic WordPress security plugin to aid guard against common threats and acquire alerted when the worst happens. WordFence, BulletProof Security and iThemes Security are three of the very popular.
11. You Need to Take Into Consideration SEO
Where will you go if you’re looking for information? In most cases, the reply is Google, so you’d be absolutely CRAZY to ignore it as being a traffic source.
If you would like get visitors from Google, you have to think about Search Engine Optimization (SEO). I really could write a huge book for this subject, but for now you simply need to receive the 30deyypky right.
Base each blog post around a specific keyword – and be sure to include that keyword several times within the post. Don’t overdo it!
Moreover, it’s worth installing a search engine optimisation plugin like Yoast SEO. This really is a free tool that offers you the ability to optimize your blog site simply and efficiently.
12. Blogging is tough Work
Finally, it’s important to recognize that blogging is tough work.
Many individuals desire setting up how to start a successful blog and achieving instant overnight success, but the fact is that it’s bloody effort and requires consistent effort over years and years. If you’re happy to position the effort it, it’s worth it though and literally has the ability to change your life.