Arts and crafts – no longer only for summer camp – have already been growing in popularity. It’s paying back for retailers able to maintaining Americans’ creative whims, though some that have stuck to a single niche have struggled.
A small table with a couple of chairs welcomes patrons inside the lower level at Artist & Craftsman shop inside the South Loop on April 28, 2016. Sales of coloring and art supplies grew about 7 percent in 2015 and today make up a $1.14 billion market, in accordance with consumer research firm The NPD Group, which attributed the development to art and craft paper, paint and painting supplies. “The DIY (do-it-yourself) movement took off during the recession, and because the economy recovered, people just continued with their Craft Stores Online habits,” said Dana Macke, lifestyles and leisure analyst at researching the market firm Mintel.
Online handmade goods marketplace Etsy reported a 19.4 percent year-over-year increase in active sellers inside the third quarter of 2015, for a total of 1.5 million worldwide, in addition to a 25 percent boost in active buyers. According to a 2014 survey of U.S. Etsy sellers, 76 percent considered their shop on the website an organization, and 30 percent considered it their primary occupation, the business said.
But the majority of the industry for crafts and arts materials in the U.S. probably originates from enthusiasts, not professionals, in accordance with Macke. Although 45 percent of Americans inside their 30s surveyed by Mintel said they sold a handmade craft with an online shop in the twelve months that ended October 2015, it’s not clear the amount of sell regularly. In last year’s Mintel survey, no more than 10 % of people said they crafted to supplement their income, Macke said.
Although there has been some consolidation among retailers catering to creative types, including Blick Art Materials’ acquisition of Utrecht Art Supplies in 2013, specialty crafts and arts chains appear more insulated from e-commerce pressure than some segments from the retail sector, industry analysts said.
Specialty chains are the most popular craft supply source among women, according to Mintel’s research. Of women who made crafts within the last year, 68 percent bought from specialty chains, 53 percent from Wal-Mart and 32 percent from Amazon, according to Mintel research. Only 36 percent of men who had made a form of art or craft project in the last year shopped with a specialty store, instead choosing Wal-Mart, Amazon and Target.
As well as paints and canvases the Artist & Craftsman shop inside the South Loop carries all sorts of other materials including yarn on April 28, 2016. In comparison, 18 percent of females and 21 percent of men shopped at local independent stores, according to Mintel research.
Specialty craft chains generally haven’t been that aggressive in going after the online marketplace, nevertheless the category “doesn’t actually work that well online,” said Michael Baker, a Deutsche Bank analyst covering crafts and arts retailer Michaels. People prefer to see what they’re buying and browsing to find inspiration, he stated.
Michael’s has only sold products through its website for around two years, and CEO Chuck Rubin estimated online sales would only account for a single-digit portion of sales in the crafts category even over the long term. “I think it’s a good add-on, however i don’t think it will be the video game changer here it’s experienced other retail industries,” Rubin said. When Hobby Lobby Stores surveyed its customers, no more than 2 percent said they preferred online shopping, in comparison with 71 percent preferring to purchase in-store, said spokeswoman Mandi Broadfoot.
Columbia University student Alsu Andova, 26, gathers materials for screen printing at Artist & Craftsman shop inside the South Loop April 28, 2016. Nevertheless the Internet – and a flood of craft-related blogs, websites and tutorials – is providing them with a boost, Broadfoot and Rubin said. “Pinterest and YouTube are the greatest things which may have happened towards the industry,” Rubin said.
In a Mintel survey, just below 40 % of adults who did an arts or crafts project before year said they had turned to YouTube for inspiration, then one in three cited social media website Pinterest. YouTube mpzzzq greater than 139,000 crafts-related video channels. Lynn Cagayat, 49, enjoys creating decorative flower arrangements, but on Thursday she browsed Michaels’ dessert decoration aisle. She loves baking the Filipino sweets her mom and grandmother taught her to help make but has been watching YouTube how-to videos on elaborately frosted American-style cakes.
Its not all craft retailers have been in a position to capitalize on the growing interest. Mississippi-based fabric and sewing retailer Hancock Fabrics filed for bankruptcy in February and then in early April announced it would close its remaining 185 stores nationwide.
Sewing and quilting have a fairly steady following, unlike scrapbooking, that is declining in popularity, but haven’t been growing like other crafts either, Macke said. Retailers carrying an array of items are likely better-equipped to profit from new clients who may dabble for making a variety of handmade goods as trends shift, she said.