Google recently presented an extensive update to it’s local ranking algorithm containing completely changed your face of it’s local search results.
The modifications have left many local business owners reeling, with a lot of sites dropping out from the 1st page of Google for target keywords.
The traditional ‘7 pack’ of local map results has disappeared, replaced by way of a new ‘3 pack’ results which do not contain any business cell phone numbers or address details.
Google has put another step between the users being able to contact local business owners using their search engine results totally free.
If you’re not within the top 3…then your company is toast and you may NOT be getting seen for virtually any local terms.
Telephone numbers, address information as well as the backlink to seo company in los angeles are Not Any Longer displayed from the local search results.
This is just what it accustomed to seem like in the local google search results. You can forget free business information listed on the search engines.
This can have a significant affect on how users interact with local results and puts a level larger emphasis on staying in the most notable 3 in the local results.
I think the update will now place a much higher emphasis on getting reviews and building your citation profile.
But, it will be interesting to discover how this plays out – it doesn’t look like an upgrade for searchers/users and a lot more a marked improvement for Google’s profits as increasing numbers of businesses will be forced into the Adwords platform, plus more ad views as being the products.
Your local results are heading towards a ‘pay to play’ model where Google will be to charge for these particular local listings and only display ‘qualified’ professionals in this area.
This great post outlines more about the Google Home Services ads and also encouraging businesses to become ‘certified’.
This Google local update is massive and possesses huge implications for the majority of local business owners who depend upon their local visibility in the search engines to generate more business.
Whilst the upgrade probably isn’t the ideal for users, it is Google’s platform, plus they are capable of doing the things they like and are attempting to monetise the regional channel which has been providing ‘free’ targeted traffic to local businesses for some time.
For small companies, the seolosangelesd681 have been raised and you also better maintain that top 3 otherwise you’re not getting any visibility or traffic whatsoever.
It will probably be interesting to view how this plays outside in the coming months. I do believe we’re set for a rocky ride still into the future!