We’re headed for a recession (some would say we’re already experiencing one, based on where you are & what industry you’re in) so you’re likely to be trying to find new methods to sustain & increase sales, and Search engine optimization is unquestionably an excellent way forward – the best way forward, in my experienced however biased opinion, for generating targeted visitors to websites.
Due to the financial climate, you’re also likely to be watching your marketing budget meticulously – and consequently you may may well look for inexpensive SEO services.
While cheap is usually preferential, particularly in times like this when there is uncertainty & instability – the cheaper option is often not the best option, for several reasons, and this is especially true with regards to SEO services.
Why Cheap SEO isn’t the very best SEO
* Real Search marketing services are derived from time & effort, as safe & effective SEO can not really automated – if it’s cheap, it probably means it requires little actual human time.
* If the SEO service will not involve much actual time & effort – then it may mean which simply very little work is being done, if any – or it may mean that short cut, automated tactics are employed – which at best could mean very little positive impact, but at worst could spell disaster!
* SEO consultants & companies, provide a very valuable service – and earn well because of the benefit they supply. When a company can give you the valuable results that they’re letting you know they can – why would they provide them cheap?
* The simple truth is – you just cannot offer real, safe & effective Search engine optimization services at budget prices, as it involves a lot of time & effort – beginning from keyword & market research, on page optimization, backlinking, quality content creation – most of these are parts of a highly effective SEO service, and they also all require time & effort.
If you’re offered an inexpensive SEO service, what you’re probably offered is among or a combination of the following :
Search Engine Submission Service. Lots of the cheap SEO packages are just search engine submission services, they will use software to automatically submit your site to numerous search engines like google. Completely pointless. First of all you only need to be worried about the main search engines like google, the other numerous obscure search engines are just not planning to bring targeted prospects. Secondly, you do NOT must submit your site to the search engine. Your site will become indexed using the backlinks that are gained for you by a search engine optimization consultant, the better quality the backlink, the quicker your site will probably be indexed on the major search engines.
Automated SEO services. They are risky, shortcut orientated approaches that will not work for long, when they work whatsoever. they’re risky because many search engines (especially Google) do not like cheats & shortcuts, and may penalise your website when they find the shortcut used – sometimes they are going to eliminate the website from the major search engines completely!
Other fast solution cheats & shortcuts. There are many quite well known tricks & cheats that utilized to work slightly & temporarily. Typically these shortcuts I’m discussing just aren’t effective anymore – but, this undapc not stop the major search engines from penalising for this, or even de-indexing your site when they realize that you’re using one of those tactics, which is mentioned in search engines like google terms of service.
In the event you spend £99 (as an example) on SEO, this may seem cheap – and also you may be of the opinion “oh well it’s just a hundred quid, worth a punt, if it doesn’t work nothing lost” but this may not really the case. When a website that you have already spent hundreds, or even thousands (including considering your time and effort & effort invested) eventually ends up being penalised from the major search engines – or even de-indexed, then cheap SEO could work out to be really expensive indeed!