Many marketing agencies typically assume the people reading their content already know what SEO marketing (seo marketing) is but what we’ve found is not everyone understands the fundamentals of SEO and why it is important for their web presence. Due to the growing importance placed on social media marketing, many believe they can either implement SEO OR social networking. That’s simply not the case anymore; SEO goes hand-in-hand with social media for a good website strategy. Lets bring it back to basics and discuss: What is SEO Marketing?
SEO Marketing Defined. Based on Search Engine Land: SEO is short for “search engine optimization.” This is the procedure of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines like google such as Google, Yahoo and Bing have such results, where webpages and other content such as videos or local listings are shown and ranked based on what the major search engines considers most relevant to users. Payment isn’t involved, because it is with paid search ads.
Let’s break it down.
This is the process of getting traffic from your “free,” “organic,” “editorial” or “natural” listings on search engines. Once you do a search on the search engines, you typically either find what you’re looking for in the first page, or perhaps you go back and change your pursuit query. Let’s take a look at a search example. Hunt for “seo marketing appleton wi”.
The top portion of the search engine rankings are usually the paid results. You can tell because these people have a small orange box with the word “Ad” close to them. The unpaid outcomes are what exactly are referred to as “free”, “natural”, “organic” and “editorial” within the definition. Whenever a user clicks one of these links, the website has successfully grasped their attention and it is now a prospective solution for anything these people were trying to find.
All major search engines including Google, Yahoo and Bing have such results, where webpages as well as other content such as videos or local listings are shown and ranked based upon what the major search engines considers most relevant to users.
These results are shown in every search platforms, whether or not this is among the major ones: Google, Bing and Yahoo; or lesser known platform options. However, none of those platforms don’t just KNOW you will find the best product and automatically rank you first of all. You have to prove it along with your online presence.
Payment isn’t involved, as it is with paid search ads. As pointed out above, the results above the organic links are paid. That’s a topic for the next article, just know that you’ll never see an organic result Over the paid search engine results.
The reason why SEO Important for Your Website? So now that you know very well what SEO Marketing is, but exactly how is it relevant to your site? Can SEO even work to suit your needs? Why can’t you just advertise your site on social networking? Great questions. For starters, how is SEO marketing relevant to your site? 75% of individuals click on one of the top five results in Google, and few (roughly 25%) will visit the second page for search engine rankings. In the event that is not reason enough, then also consider these SEO statistics:
75% of internet transactions start with the search engines
An inbound lead (somebody that finds your site and fills out a “Call Us” form) costs 61% less than an outbound lead (a sales call)
SEO leads possess a 14.6% close rate, while outbound leads use a 1.7% close rate
93% of online experiences start with searching engines
Search Engine Optimization vs. Social Media?
Some say search is not limited to a search platform anymore because you can find businesses inside your Twitter feed, LinkedIn, and on Facebook. This is correct. However, when someone comes across your company on Facebook as an example, they are most likely there to browse, or get support, they aren’t necessarily searching for you because they’re ready to buy your product or service.
Your prospective customers are most likely sitting on social media away from curiosity and/or boredom. When someone is able to buy or in research mode, these are searching specifically for something you might have the capacity to provide which boosts the likelihood you’ll obtain a customer. This one thing is reason enough to not ignore SEO within your web marketing strategy.
SEO Marketing and Social Media Work Hand-In-Hand. Being a brand leader on social media will show your potential prospects you know what you really are speaking about. Search engines like google see how much your content is shared, how qxefzt folks are getting together with you, and how well you manage your brand. This enables your company to get trust, and for that reason could bump up your website’s rankings in search engines. Should you only learn something about SEO and social media using this article, this is it: You can’t have one with no other if you wish to be competitive online.