Smoothie King, the world’s leading smoothie king menu prices, will encourage guests to “Rule The Day™” through new branding that delivers on the company’s vision to be a fundamental element of every fitness and health journey.
The rebrand, led by creative agency of record Omnicom Group-owned Rodgers Townsend, may come as Smoothie King continues its menu makeover, a journey that has taken greater than five-years, 15,000 hours of research and development, and 150 changes, additions and reformulations of ingredients to aid healthy, active lifestyles. Within the Clean BlendsTM initiative, Smoothie King’s menu includes more whole fruits and vegetables, no artificial colors, flavors or preservatives, and zero grams of added sugar in many smoothie options.
The Rule The Day™ campaign captures the journey of wellness, activity and achievement featuring everyday habits that persuade folks to live purposefully. Additionally, it highlights Smoothie King’s many delicious, nutrient-rich smoothie blends that fuel those lifestyles, including ingredients like organic kale and spinach, carrots, strawberries, mangoes, wild blueberries and raspberries.
“Our new branding implies that we know food is fuel for that mind and the body, and this it needs to be as flavorful since it is functional,” said Smoothie King CEO Wan Kim. “We carefully choose each ingredient inside our smoothies to aid our guests achieve their purpose, reach their goals and truly rule each day.”
As part of the rebrand, Smoothie King introduces its newest smoothie: Slim-N-Trim™ Veggie made with organic spinach, kale and ginger with mangoes, bananas, Gladiator® Protein, Lean1™ Protein, Fiber Blend Enhancer and apple pineapple juice blend. The https://www.smoothieking.com/menu is the perfect light meal to help shape up for summer, with two full servings of fruits and vegetables, zero grams of added sugar, and protein and fiber to fuel the day. Slim-N-Trim™ Veggie is accessible in any way locations beginning April 2.
Smoothie King’s all-new, rebranded website includes nutritional and ingredient information for all smoothies, with information about Clean Blends™ and the Smoothie King “No No List” at https://www.smoothieking.com/our-promise/clean-blends.
Smoothie King Franchises, Inc., the initial U.S. smoothie franchise, is actually a privately held, Dallas-based franchise company with 1,000 units worldwide. It absolutely was founded in 1973 by Steve Kuhnau, whose mission was to help others achieve better health in a delicious way through smoothies.
Today, it continues its “Smoothies With A Purpose” mission through its Clean Blends Initiative that focuses on more whole fruits and vegetables while removing all added sugars, artificial flavors, colors and preservatives and added sugars in zxqrfq of our own blends. The franchise happens to be ranked No. 1 by Entrepreneur magazine in the juice bar category for your 26th year, No. 35 overall on the 2017 Franchise 500 list and debuted on the Inc. 5000 list in 2018. The company also offers is smoothie king open today including sports beverages, energy bars, vitamins, supplements and more.