Over the past few months, I was struggling to get my restaurant business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. I finally found an ideal solution to all my difficulties – local SEO. I contacted a professional Search engine optimization company providing SEO Local. After analyzing my company and its visibility issues, the SEO team presented me with an Search engine optimization package that included a wide range of strategies designed to enhance the search engine page ranking of my website and drive more traffic and sales. Let’s look at how these strategies worked to market my business.
Local Listing Sites: Local SEO uses local listing sites (e.g. Yellow Pages, Yahoo, Google, Bing etc) that target local/geo targeted terms, for optimizing local search engine rankings. The SEO Company provided strategies that helped boost the ranking of my local business listing on these sites. Now, when someone searches for Denver-specific data in relation to my business, the details in my business that is stored on all of these sites appears being a top search result.
With enhanced online visibility, I realize that more local customers have started to visit my website, which can be working to promote my brand. My company took care to pick only local listing sites authorized by Google for promoting my small enterprise.
Back linking: Local SEO services include building inbound links to a business website. Consistent with Google’s latest Penguin update, my SEO service provider took care to construct backlinks to my website from reliable websites with content relevant to my business. I found that relevancy was crucial because the search engines identify keywords on the basis of the backlinks. Another significant aspect is link speed or the speed where backlinks are created. The SEO team built backlinks slowly and systematically, just like any unnatural speed can make Google take a look at my links as spam. Additionally, they also employed tactics including social bookmarking, article and forum submissions and other off-page activities. Keyword variations, branded text, as well as other strategies were adopted to boost results.
Social Networking Promotion: My provider also used effective social media marketing optimization strategies to drive my target market to my website. They built my company profile on popular social networking sites such as Facebook, Twitter, Google and much more and created posts inside them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines like google, particularly Google, show search results from social networking sites (Facebook, Google , Twitter, and a lot more) these profiles can also be helping drive more organic targeted traffic to this site. The SEO team also promoted my business by creating videos and pictures of my restaurant and sharing them through YouTube and Pinterest.
Social media marketing requires the maximum usage of marketing potential with all the features (paid advertising facility, contests, business pages inside the case of Google , and a lot more) in social media sites. Within my experience, focusing on a specific social networking site for marketing purposes (Facebook Marketing, Twitter Marketing) is the easiest method to market your online businesses.
Pay per click advertising advertising (paying money to look engines to display your site on top search engine rankings) is considered a powerful way to promote business online due to easy implementation, high Return on your investment (ROI) and better traceability. The SEO team provided my company with PPC advertising services, also known as geo-targeted PPC. The zdgveh was focused on the Denver area, which led to more local customers visiting my website. Both open-ended keywords and focused keywords were utilised within my geo-targeted PPC.
The neighborhood Search engine optimization services supplied by the SEO company help draw the interest of more local customers to my website and helped within the online promotion of my restaurant – something which I definitely couldn’t have achieved by myself.
Local SEO services assist in improving the exposure of the business in a particular geographical area. MOS SEO Services, an expert SEO company offers value-added Local Seo to optimize your site and allow you to receive quality web site traffic.