Recently, an Atlanta personal injury lawyer has been making waves in the blogosphere with a creative new law firm marketing campaign. The attorney, now – and perhaps forever- is becoming referred to as “Bald Lawyer.” His billboard campaign has attracted attention not only in the ABA Journal, but in addition on a whole host of other sites, even turning up on the website of a major communications firm in the uk. With the amount of widespread positive attention he’s receiving, it seems like clear that his creative advertising effort was a complete success.
Innovative Law Firm Marketing: Standing From The Competition. Law practice marketing has grown to be ubiquitous, using a lawyer billboard on every corner and lawyers promising to get you a quick divorce or even a big cash settlement during every commercial break. Because there is so much legal advertising going on, it can be tough to get prospective clients to sit up and take notice.
Lawyers possess a special challenge to get customer’s to pay attention, since unlike selling a sleek and sexy new car or perhaps a cool new beverage, lawyer’s aren’t selling a lifestyle. Many of the lawyers who advertise offer aid to folks who usually will become thinking about their services only if something went wrong, and for everybody else, their ads will blend in to the background.
Even if someone is seeking a lawyer, clients are likely to have trouble differentiating between one lawyer’s promise to “get justice” or “get results” and the similar promise made by countless others, often all standing in front of the same stock list of law books inside the generic law office very popular in legal ads.
Not for the Bald Lawyer. His eye-catching billboard features the slogan “Injured? Don’t Pull Your Own Hair out!” Below that is a big shot in the lawyer along with his bald head, and also the address for his website ‘MyBaldLawyer.com.”
Exactly What Makes The Bald Lawyer Ad Work. The Bald Lawyer ad works and stands out from other law firm marketing because it is different. It shatters the stereotype from the conservative, unapproachable and uptight lawyer by letting the attorney to poke fun at himself… yet it does this without undermining the law or the legal profession.
The billboard also stands apart because it attracts attention and furthermore, as it provides the reader an exciting image. That image is with a website directly linked to it, which fixes itself within the viewer’s mind right combined with the image, becoming easy to remember.
Clients who begin to see the bald lawyer ad is going to take more notice of it- even if just for a couple of seconds out of curiosity- compared to they would likely another lawyer ad. This can result in the ad remaining in their brains, consciously or subconsciously. Consequently, once they need a lawyer, they may be lured to check out the website they remember from the billboard where wvxsug can learn about the services the bald lawyer offers.
Creating Your Own Innovative Ad. Other attorneys who wish to take their law office marketing efforts to a higher level can take a page out from the bald lawyer’s book. The ad is a vital reminder that innovation is key in successful legal marketing, and this by offering clients some approach to distinguish you from your competition (preferably a memorable way), you can stand out from the remainder.
When crafting your personal advertising campaign, think about what makes you different. What elements of your law practice management or law office help you to stay ahead of the competition and add value to your customers? Whenever you can identify something that sets you apart and you could present that something in a new and artistic way, your law practice marketing strategy will definitely become a great success.