A newly released post on social networking got me thinking. It stated keyword research no more had any relevance, that it was old and outdated, and should ignored. Were they right? Or is market and keyword research still relevant, and if so, how should it be utilized in today’s online environment? Needless to say, numerous things have changed in the last several years. Listed here are three of the most basic factors:
Google released their Penguin and Panda updates that fought back against shady SEO practices including content that had been over-optimized for particular keywords, and backlink profiles which were overweight on the usage of keyword linking. Google moved each of their searches to HTTPS, with the result that searches were encrypted and site owners were no more able to see which keywords had led a particular visitor to thir site.
Google released their Hummingbird update, which meant search results were more in line with the user’s intention, as opposed to the exact keyword they had entered.
The overall effects were as follows:
It was now harder to discover the potential profit of numerous keywords, and for that reason things to optimize content for. It became harder to get content ranked through keyword optimization, and over-optimization would work against you. However, it didn’t mean, as numerous people continue to believe, that niche research and optimization was past its use-by date, as well as no further relevance.
Sure, there are numerous additional factors now at play, like social media marketing signals … however it doesn’t follow that keywords are actually out of the mix completely. It simply means at this point you have to keep working harder to create great content which offers real value, that individuals will want to share.
The only real people really hurt from the changes that is as Google had intended were people creating valueless, non-original, poorly written content on the cheap to behave as search engine fodder to artificially boost rankings. We need to be thankful such activities are actually largely behind us.
In order to rank now, your site content best be worth it. However, you still have to help Google along with other search engine listings know what your site content is centered on. And your focus should now be on working with Google, instead of seeking to battle against their latest update to have your content artificially high. This type of approach is much more positive for the business long term, and holds less risk. In a nutshell, you now need to:
(a) Create quality content in the first place;
(b) Help them to understand what your site content is all about to enable them to rank it appropriately.
Which is exactly where keyword research will come in. Ultimately, it’s information on supply and demand. You determine the ratio in between the ‘demand’ (the numbers trying to find particular keywords) and also the ‘supply’ (the quantity of content available that already meets that require). Perform the research properly, focus your site content on a single keyword as opposed to another, and you increase your chances of getting well-ranked, with increased visibility to your business because of this.
This aspect hasn’t changed. What has evolved is you want a different approach in rank higher in fresno efforts. So it’s now much more about using semantically-related terms than about placing a particular keyword in a specific position based on the latest formula you learn about.
You’re keeping it much more natural, while clearly indicating to Google what your content relates to. Building links in your content still matters too, despite what you could have heard. Again, you will find simply more factors in the mix, therefore the effect is more diluted than it once was. But that doesn’t mean it’s no more worthwhile. In reality, the opposite is valid if omvlyp wish to give your articles greater prominence than the rest of the content out there.
Once again, in building your links, don’t worry a lot about the exact keyword you utilize to link back. Instead, use numerous related terms, along with more generic text, natural text such as ‘click here’, your website name, and so forth. The bottom line is really not to try way too hard. Allow the content speak for itself, but gently guide Google within the right direction.
To conclude, keyword research still matters and should be element of your online marketing strategy. But it’s just one weapon in the arsenal, and only part of the story. Get too obsessive about keywords, as well as your content can lose a number of its allure that will otherwise attract readership. Remember you’re ultimately creating content for your readership give that the primary focus, and make use of niche research as an additional start working the best direction.