Musical.ly users opened their phones to a surprise today as they found the application replaced with a new logo and name: TikTok. The app was acquired by Chinese company ByteDance in November 2017, which utilized Musical.ly into their own TikTok app this morning. Existing Musical.ly users have already been migrated over to their new TikTok accounts, which have been updated with a brand new interface yet still retains the core feature of both apps: short-form videos up to just a few seconds.
Teen karaoke app Musical.ly, which had just reached a milestone of 100 million monthly active users, is an element of ByteDance’s larger tactic to enter the united states market. In the first quarter of 2018, tik tok like generator was the world’s most downloaded iOS app, according to a written report from US research firm Sensor Tower. TikTok will remain a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might have even seen Douyin clips floating around before: maybe in the form of the “Karma’s a bitch” makeover meme that went viral earlier this coming year, or news of Peppa Pig getting banned from your platform as a result of her status as being a “subversive gangster icon.”
Some Musical.ly users are welcoming the alterations, while some are debating how to identify themselves going forward: musically is now “tik tok” however i will be a muser. not a clock. With Vine successor v2 “postponed indefinitely,” TikTok seems like the nearest thing we’ll be able to having Vine back. But although Musical.ly and TikTok are both platforms for sharing 15-second videos, TikTok is going to be missing a crucial part of the Musical.ly history, which was built on teens lip-syncing and dancing to music. Full functionalities to help make karaoke videos are still there, but rebranding the app with an all new name and forcing the old Musical.ly users to migrate to a different platform is a move which could alienate the initial community. It’ll be up to the teens to choose whether TikTok’s popularity in China will translate to success in the united states.
The newest app will retain the most common attributes of both platforms and existing users could have their account, content and fan base automatically migrated to the new TikTok app, which will possess a new logo and interface. The brand new app includes upgrades like a “reaction” feature that enables users to respond to friends’ videos directly from the phone and enhanced creative tools, the organization said in a statement on Thursday.
“Musical.ly recently reached a new milestone of 100 million monthly active users so we are excited to enter into a new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is actually a natural fit given the shared mission of both experiences – to produce a community where everyone could be a creator.”
TikTok is a short-video sharing platform where users can watch and create quick videos using music, stickers and animations as effects. It was by far the most downloaded non-game app inside the Apple app store globally in the first quarter of 2018, reaching 45.8 million downloads, according to Sensor Tower, the San-Francisco-based mobile app research firm. The China ydpfbm of TikTok, called Douyin, will stay as being a stand-alone app.
Along with the new app, TikTok is launching a number of new creator programmes to supply users with tech support, performance insights and help with growth strategy. Additionally it is launching a whole new safety centre, “to build a web-based experience that feels safe and welcoming,” based on the statement.
Most popular iPhone app Tik Tok hits 150 million daily users in China. Although messaging remains to be the dominant activity in China on mobile, users get more than tripled the amount of time they spend watching short videos within the last year, in accordance with the China Internet Report co-authored by the South China Morning Post, Abacus and 500 Starups.The quantity of monthly active users in short video apps in China, where Douyin competes along with other platforms such as Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, according to the report. The business, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising need for more privacy controls to safeguard minors.