One of the very common mistakes I see amongst businesses making an investment in SEO is the fact that they’ll write 4-5 internal blogs per month. In terms of visible weblogs and distribution, there is absolutely no defined approach.
Why External Written material is Essential – Backlinks are definitely the basis of Google’s algorithm. Google views your website as trustworthy when other sites link back to it. They don’t want to see a website which is spammy linking back to your website. By trying and manipulate the system, you may get hit with a Google penalty as well as your site won’t rank at all. You don’t want this. What Google desires to see is trustworthy and relatable backlinks referring to your website.
Distribution – Each time a company with a reduced domain authority writes 4-5 internal blogs monthly, no one is going to see the material. It’s the same in principle as writing a fantastic novel and no one reading it. (Learn more about domain authority here.) For those who have a good domain authority and also you are writing great material, you will find a good chance it is going to get found on Google’s search engine, which is precisely what you would like from an internal perspective.
You have to make sure your website has enough authority and credibility for your blogs (as well as your site) to position. Here is where backlinks enter in to play. It may improve your credibility, which will also increase your domain authority.
Key Percentage – For each and every one hour your small business invests into SEO, 45 minutes ought to be spent searching for distribution and 15 minutes ought to be spent writing the material. Write less material. Try to find more distribution. This might be tough for most businesses to swallow, but it’s the cold hard facts. In case your website ranks for long tail keywords for every blog post you write, you can disregard this ratio. For almost all sites which are having difficulty ranking, here is where your focus has to be.
Harold’s Hockey Store – I’m a big hockey fan so I’m going to make a fictitious business in Columbus, Ohio (where my agency is located). The name with this clients are Harold’s Hockey Shop.
Let’s say Harold just exposed his hockey store in downtown Columbus. You will find 10 other local hockey shops out and about that he needs to contest with. His ultimate goal is to get on page one of Google search results. This is a tough task considering his website is brand new and he is competing against hockey shops that were running a business for 10-plus years. Basically If I were managing Harold’s SEO, before ever writing an internal blog post, I would personally get in touch with the following kinds of publications to start out my distribution strategy.
Outreach Strategy – Local blog around the Blue Jackets (Columbus’ NHL team). Harold is a huge fan and can contribute valuable insight. National e-commerce site like TotalHockey.com where Harold could contribute material to their blog about the top skates for top school players over a shoestring budget.
Local magazines and press channels where Harold could eventually be utilized for a source for pond hockey and roller skating related quotes. Local bars in Columbus which are specifically designated as a Blue Jackets bar. Harold could contribute article material to their site about his favored Canadian ale or best hockey brews.
Give attention to 4-5 external blogs – If Harold could forge relationships with 4-5 relatable sites like the ones mentioned above per month, he would not only be reaching his target market with quality material, he’d likely get valuable brand recognition and links pointing back to his site. He would also gain awareness for his brand and he could generate referral traffic from his brand name being mentioned within each blog post. Harold may also be considered more trustworthy as more material gets published.
Harold will still must make sure the foundation of his site (on-site SEO) is in good condition and the user experience is first-rate. He has to submit his local address to some local directory, like Moz Local or Yext. Contributing external material is simply one bit of the pie. Yet it may be the greatest bit of the pie which is most overlooked. This could come as a shock to many, but begin looking for additional distribution and prevent writing so much material! Till you have solidified the connection, needless to say.